• The Managed AI Provider System™ · Application-only
Stop Watching.
Start Deploying.
The 12-month AI execution system and fractional AI power team for MSPs ready to deploy, commercialise and scale AI — without building everything from scratch.
◆ Real deployments
◆ Real revenue
◆ Real results
Hear it from Cohort 1
"We've built a complete AI
business
in 90 days."
Cohort 1 partner
"Fiona and the team have massively over-delivered."
Nick Horner
SL Networks
Cohort 1 · 90 days in
From AI-curious to AI deployed —
in 90 days."
Three months ago, a group of MSPs took a leap of faith — in a programme, in my team, and in each other. Ninety days later they’re not learning about AI; they’re deploying it. Real agents, in real client environments, solving real problems — and every one is IP they own, not a platform they rent.
Over two days together, partners demonstrated the agents we’d built — running live in their clients’ businesses. Not slideware. We reviewed 52 agents ready to deploy, and watched each partner make the foundations their own.
"Fiona and the team have massively over-delivered."
— Nick Horner · SL Networks
"I've not felt quite this excited about IT in a while."
— Neil Smith · Reform IT
After 25 years in this industry, watching this group go from AI-curious to deploying in just 90 days has been one of the most rewarding parts of my entire career. I’m beyond proud of every partner in Cohort 1.
— Fiona Challis, Founder
Cohort 1 partner
"We've gone from zero to having an AI Factory and AI practice within only 90 days."
Andy Wilkinson
Pronetic
See what happened in the first 90 days
From a standing start to business
a
managed AI practice.
✓ AI workshops launched
✓ AI agents deployed
✓ AI Factory created
✓ Managed AI revenue line launched
✓ 52 agents ready to deploy
✓ Live client deployments
The transformation
Where most MSPs are today →
where Cohort 1 is now.
Where most MSPs are today
✕ Watching — webinars, articles, waiting
✕ Guessing — what to sell, how to price, who delivers
Where most MSPs are today
Why they moved so fast
You only have to run the last 20%.
"It's like being in a race where you only have to run
the last 20%."
— Andy Wilkinson, Pronetic
Because the other 80% is already done. You step into foundations that normally take a team of specialists and years to build.
◧
Technical foundations
Architecture, build methodology and reusable components — John builds ~80% with you.
◆
The AI Factory
52 agents already built and commercialised, ready to deploy.
£
Commercial playbooks
Fiona gives you the complete go-to-market strategy — pricing, packaging, positioning and the full end-to-end sales process.
✦
Your branded AI Hub
A lead-generating microsite — 30+ sectors and use cases — that plugs into your site.
⎋
Fractional AI Power Team
Architect, commercial, legal and governance expertise — no hiring.
◉
The peer community
A cohort of MSPs deploying and selling in parallel, sharing what works.
Your AI Factory
Agents ready to deploy from day one.
Not agents you have to design — agents already built and commercialised, waiting for you to configure and put in front of clients. 52 in total, including three full-lifecycle agents.
Full Lifecycle Agents
✓ Ready Now
✓ Ready Now
◇
Knowledge Agent
Instant answers from across the client’s documents and systems.
✓ Ready Now
◇
HR Lifecycle Agent
Full-lifecycle HR support, from onboarding to everyday queries.
✓ Ready Now
◇
Client Onboarding Agent
Orchestrates onboarding across every system the client runs.
AI Action Agents
✓ Ready to Deploy
✓ AI Sales Agent
✓ Appointment Booking
✓ Invoice Processing
✓ Service Desk
✓ Proposal Generator
✓ Lead Nurture
✓ Inbox Agent
✓ Meeting Agent
✓ Document Generation
✓ CRM Hygiene
✓ Front-Desk Support
✓ Order Status
✓ Client Feedback
✓ Content Repurposing
✓ Collections Agent
✓ IT Support
✓ Quote & Estimate
✓ Outreach Research
✓ Reconciliation
+ 52 in total
In just 90 days, partners have gone from AI-curious to running AI workshops, deploying agents, and operating their own AI Factory.
Why MSPs are perfectly positioned
This isn't a threat to your business. It's the biggest opportunity it's ever had.
While AI “experts” obsess over models and prompts, they overlook the hard part — deploying AI safely, securely and accountably in the real world. That’s not a gap for you. That’s your home turf.
01
Identity & Access
Instant answers from across the client’s documents and systems.
02
Security & Compliance
Your governance, risk and regulatory expertise is exactly what responsible AI demands.
03
Infrastructure & Workflows
You understand how real businesses run, so AI fits existing processes instead of fighting them.
04
Trusted Advisor Status
You already own client risk, data and accountability. You’re the natural partner for AI outcomes.
70%
of AI agents fail in production — not because the AI is weak, but because of poor governance, dirty data, weak access control, insecure workflows and no auditability. Those aren’t AI problems. They’re operational problems — and MSPs solve operational problems for a living. It’s your core competence. You’re already the unicorn — we just hand you the AI.
Why we built this
The problem was never enthusiasm. It was execution.
Every MSP has the same issues — limited time, skills, capacity and resources. Every MSP I spoke to was asking the same questions: how do we make money from AI? What do we sell? How do we build it? How do we resource it? How do we make it recurring? Some have even hired a new resource purely for AI, but their time gets soaked up with expensive POCs and very little deployment.
The enthusiasm was there. The execution wasn’t. MSPs didn’t need another AI course — they needed a way to actually launch and scale a Managed AI business.
That's why we created the Managed AI Provider System™.
— Fiona Challis, Founder
Why MSPs join
You're not buying a programme. You're plugging in an AI department.
Building a Managed AI practice the normal way means hiring a team most MSPs can’t justify — six specialist roles, six salaries, and months of recruitment, before you’ve deployed a single agent or signed a single deal.
AI Solutions Architect
Designs safe, agentic architecture.
AI Engineer
Builds, tests and ships the agents.
Commercial Lead
Pricing, packaging and go-to-market.
Product Lead
Turns builds into sellable products.
Legal & IP Expertise
Contracts, liability and ownership.
AI Governance
Safe, compliant, auditable deployment
So we built that team for you — a fractional AI department you plug into from day one. You don't hire it. You don't manage it. You direct it.
Fractional AI Team & Guest Experts
The experts who remove the time, skills, capacity, resources and delivery risk.
Fiona Challis
Founder · Commercial Lead & Strategy
John Guilfoyle
Senior AI Solutions Architect & Technical Lead
Kim Simmonds
Legal, Contracts & Risk
Ken Roulston
M&A · Valuation
Stuart Warwick
Growth Strategy · Leadership
Ian Luckett
Leadership · Sales & Team Performance
How you work
Two tracks, running in parallel — so you deploy and sell at the same time.
⌁
Technical Lead
How the agents and automations get configured and deployed.
John, our AI Solutions Architect, does around 80% of the build with you — so you never start from a blank page or tie up your own resource. Already have Copilot Studio and Azure Foundry skills in-house? That time goes into bespoke builds instead.
£
Commercial Lead
Fiona takes everything built on the tech track to market.
She gives you the commercial playbooks, go-to-market strategy, pricing and packaging, client positioning, and the full end-to-end sales process — discovery sessions, client challenge decks, workshops and workflow mapping. The layer that’s usually missing when the tech is there but the deals aren’t landing.
Included · MSP Peer Community
You're not doing this alone.
A peer group of ambitious MSPs building, deploying and commercialising AI alongside you — sharing real pricing, real objection handling and real technical breakthroughs. The collective intelligence that moves everyone faster.
A dedicated daily support channel across both tracks means you’re never stuck for long.
Included · Two Day In-person Events
Three times a year, two days in the room together.
Where partners demo live client deployments, map opportunities and plan the next quarter side by side.
This is where the whiteboards, the breakthroughs and the momentum happen. The part a webinar can never replicate.
